Market Signals 10 June 2026 · 4 min read
Candy Grapes and the New Premium Produce Playbook
Fruit Riot sells 8oz of grapes for $8–12 against roughly $2 of wholesale fruit. The candy grape phenomenon is the clearest premiumisation case study fresh produce has produced in a decade, and the playbook is repeatable.
Read article → Supply Chains 5 June 2026 · 4 min read
The 365-Day Grape Is More Fragile Than It Looks
The year-round grape shelf depends on a precisely timed hemisphere relay, a cold chain with almost no slack, and desert regions farming on borrowed water. Buyers who treat continuous supply as a given are mispricing the risk.
Read article → Opinion 20 May 2026 · 3 min read
Why Fresh Produce Needs Better Memory
Between farm gate and retail shelf, fruit passes through a dozen hands, and the context that explains it gets stripped at every step. The next edge in produce isn't growing more; it's remembering more.
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