International Fruiterer is a produce intelligence publication. It exists because the most interesting stories in food rarely make it past the trade press: the genetics arms races, the hemisphere supply relays, the breeding companies quietly consolidating entire categories, the aquifers running dry under premium fruit regions.
The publication is built on direct access to the industry: trial blocks, genetics showcases, growers, packers, and traders across the global supply chain. The reports are researched against sourced data (FAO, USDA FAS, COMTRADE, ITC Trade Map, industry bodies) and they don't sanitise. Where year-round fruit comes with an environmental or social bill, the reports say so.
Intelligence Reports are the core of the publication: standalone deep-dive briefings on a single crop or story, each designed to be read whole. They cover season extension, the science, the breeding companies, sourced production and trade data, the environmental ledger, and the outlook.
Articles are the shorter reads in between: market signals, trend analysis, and ideas worth flagging early.
New reports and field clips drop first on Instagram and Facebook, with long-form video on YouTube. Or subscribe and get each new report by email.